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An identity refresh for one of Ireland’s leading comparison services.

Who they are is a free, impartial price comparison and switching service for customers in Ireland. Since 2011, they have provided a digital platform to allow consumers to compare deals and save money on essential household bills.

The brief

Originally focusing on energy and broadband, their offering has expanded to more than 20 areas including Mobiles, Car Insurance and Mortgages. In order to support the expanding product offering, a more versatile and refreshed brand was needed, prior to reworking the UX across landing pages, articles, comparison pages and forms.

Smithfield have continued to help Switcher to develop our product with rapid prototyping and a great understanding of our business.

Carl Gaywood


A huge thank you to the team for always being a pleasure to work with.


Branding, UX, UI, Web Design, Product Design


Consumer, Utilities

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