Branding

We collaboratively build brands that enable our partners to articulate their story and amplify their impact.

Brand Strategy

We help find your brand’s authentic narrative through strategic thinking and design exploration, working together to define how you connect with your audience through our iterative approach and collaborative process.

Naming

Whether it’s a new venture or refreshing an existing brand, building upon our outlined strategy provides the perfect platform to help get your new name just right.

Visual Identity

We build upon the brand strategy to shape a visual language that works seamlessly across digital and physical touchpoints. Drawing from our own knowledge and wide range of inspiration we craft market-ready identities that creatively articulate your brand’s unique expression.

Brand Guidelines

With a clear identity established, we produce a set of clear rules and principles that showcase how both internal teams and external partners can articulate your brand, through a concise and digestible document.

Application Design

Using the completed brand identity, we explore how digital experiences look across multiple devices, showcase stationery items such as business cards and create motion references that breathe life into the brand through video and animation.

How we get there

We craft adaptive identities that represents who you are as an organisation and amplify the impact you have on your audience.

We delve into your existing brand assets to guide the direction for what’s to come next. We explore existing materials, evaluate storytelling potential, respect heritage and identify what to retain, repurpose or discard.

Our extensive process explores your audience’s needs, how you compare to other organisations in your industry and the market as a whole. Ultimately providing key insight into how you can stand apart.

Leaning on both the defined brand strategy and our established techniques, we develop a range of high-level concepts. There’s no exact number of routes, just what feels right for each project.

With a clear pathway outlined, we focus on a singular direction continuing to build upon the brand purpose. Our approach allows room for your brand to evolve, ensuring it stays aligned with your vision while fostering future growth.

We provide clear guidelines to articulate your brand, fostering consistency for both internal and external contributors and sustaining impact beyond the initial release. Beyond launch we continue to cultivate visual assets to support your brand announcement and future endeavours.