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V&A Americas Foundation

Building awareness of the V&A museums’ unique collections in America

Who they are

V&A Americas Foundation promotes and supports the work of the internationally renowned family of art, design and performance museums, raising vital funds, expanding awareness and increasing visibility of its collections through an engaging programme of events.

The brief

They sought our expertise for a revamped website that reconnected the foundation with the evolving V&A identity, clearly conveying their mission and guide individuals on how they could engage with the V&A.

The outcome

The new website realigns the foundation with the evolving brand identity and provides a platform to help strengthen the international presence of the V&A.

Working with Smithfield was a pleasure and they made a hugely daunting task simple and straightforward. They were approachable, responsive and great communicators throughout. We’re really pleased with the end product and look forward to working with the team on the site maintenance going forward.

Michael Linington
Head of Philanthropy


A huge thank you to both Michael and Georgina, who made the whole process smooth from start to finish.


Discovery, Wireframes, User Experience, Interface Design, Web Development, WordPress


Museum, Culture

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