Switcher.ie

An identity refresh for one of Ireland’s leading comparison services.

Person browsing energy-saving options on a laptop for efficient switching and saving solutions.

Who they are

Switcher.ie is a free, impartial price comparison and switching service for customers in Ireland. Since 2011, they have provided a digital platform to allow consumers to compare deals and save money on essential household bills.

The brief

Originally focusing on energy and broadband, their offering has expanded to more than 20 areas including Mobiles, Car Insurance and Mortgages. In order to support the expanding product offering, a more versatile and refreshed brand was needed, prior to reworking the UX across landing pages, articles, comparison pages and forms.

Broadband speed test banner with blue lines and a button to start internet speed measurement.

Pregnant woman in casual wear using smartphone on a couch, with purple pillow and curtains in the background.

Mortgage calculator form with options for first-time buyer, mover, remortgage; fields for property value, mortgage, term.

Form page for switching to eir broadband with savings offer on Switcher.ie website.

Collage of broadband, mobile, mortgage, and energy deals on Switcher.ie for Ireland's best offers and comparisons.

Website comparing broadband, mobile, energy, and financial deals in Ireland on Switcher.ie.

Switcher.ie homepage offering comparisons for broadband, energy, mortgages, phones, credit cards, loans, and insurance.

Switcher.ie screenshot showing Sky Ireland broadband and TV package options and pricing details.

Vodafone broadband and TV deals overview on Switcher.ie with superfast fibre and special offers.

Switcher.ie broadband switch form for Virgin Media, including personal details and plan information.

Mortgage comparison page with options for first-time buyers, rates, and monthly payments; advice section included.

Switcher.ie site detailing CRU accreditation and responsibilities in energy regulation and customer protection.

Compare gas and electricity suppliers in Ireland with Switcher.ie for savings on energy rates and efficient services.

Smithfield have continued to help Switcher to develop our product with rapid prototyping and a great understanding of our business.
Carl Gaywood
CEO, Switcher.ie