Skip to content
Smithfield

Our services

Digital tools that make complex data easy to understand.

Calculators, dashboards, maps and living libraries that help people explore research and find what matters to them.

Recent projects

  • The Teacher Tapp app on a phone, showing yesterday’s results, over a green sofa

    Coming soon

    EducationProduct design & Website

    The Teacher Tapp app on a phone, showing yesterday’s results, over a green sofa

    Coming soon

    Teacher Tapp

    Engaging with more than 10,000 teachers in England, they provide valuable classroom insights and empower education leaders to shape the future of education.

    Sector
    Education
    Services
    Product design, Website
  • The Planet-based Diets calculator’s impact chart on a phone, held over a yellow notebook

    Coming soon

    CharityDigital tools

    The Planet-based Diets calculator’s impact chart on a phone, held over a yellow notebook

    Coming soon

    WWF Planet-based Diets

    WWF is the world’s leading independent conservation organisation, and they’re determined to find and share opportunities to feed the world in a way that supports nature. Planet-based Diets shows how changing what we eat would affect the environment and our health in 147 countries.

    Sector
    Charity
    Services
    Digital tools
    Visit their site
  • The Urban Food System Toolkit for Cities open on a phone, on a table laid with bread, herbs and grapes

    Coming soon

    CharityDigital tools

    The Urban Food System Toolkit for Cities open on a phone, on a table laid with bread, herbs and grapes

    Coming soon

    WWF Urban Food Systems Toolkit

    WWF is the world’s leading independent conservation organisation, and they’re determined to find and share opportunities to feed the world in a way that supports nature. The Urban Food System Toolkit for Cities gathers guides, tools and case studies from WWF and their partners for people working on food in cities.

    Sector
    Charity
    Services
    Digital tools
    Visit their site
  • The Great Food Puzzle’s world map on a phone, on yellow

    Coming soon

    CharityDigital tools

    The Great Food Puzzle’s world map on a phone, on yellow

    Coming soon

    WWF Great Food Puzzle

    WWF is the world’s leading independent conservation organisation, and they’re determined to find and share opportunities to feed the world in a way that supports nature. The Great Food Puzzle groups countries into six food system types and shows which solutions have the most potential in each.

    Sector
    Charity
    Services
    Digital tools
    Visit their site
  • The Agrifood Systems Toolkit on a phone, on green

    Coming soon

    CharityDigital tools

    The Agrifood Systems Toolkit on a phone, on green

    Coming soon

    WWF Agrifood Systems Toolkit

    WWF and Climate Focus developed the Nature-positive Agrifood Systems Toolkit with FAO, the NDC Partnership, CGIAR and the Alliance of Bioversity International and CIAT. It gathers guidance, tools and case studies for policymakers working on agriculture, food, climate and biodiversity.

    Sector
    Charity
    Services
    Digital tools
    Visit their site
  • The Food Forward NDCs & NBSAPs homepage on a phone, on green

    Coming soon

    CharityDigital tools

    The Food Forward NDCs & NBSAPs homepage on a phone, on green

    Coming soon

    WWF Food Forward NDCs & NBSAPs

    Food Forward NDCs & NBSAPs helps policymakers bring agriculture and food systems into their countries’ climate and biodiversity plans. Led by WWF and Climate Focus, it sets out 37 policy options with their benefits, trade-offs and examples in practice, in English, Spanish and French.

    Sector
    Charity
    Services
    Digital tools
    Visit their site
  • A woman on a sofa using her phone

    Coming soon

    ConsumerBrand & Product design

    A woman on a sofa using her phone

    Coming soon

    Switcher.ie

    Switcher.ie is a free, impartial price comparison and switching service for customers in Ireland. Since 2011, they have provided a digital platform to allow consumers to compare deals and save money on essential household bills.

    Sector
    Consumer
    Services
    Brand, Product design
    Visit their site

Our focus

Tools that help people understand, educate, explore and act on.

  • Built around the question

    Shaped from the first sketch by what someone wants to find out, not by the shape of the data.

  • Complex data, made simple

    Layered so a first-time visitor gets a clear answer and an expert can dig into the detail.

  • Built to be trusted

    Methodology visible, sources cited, and every figure checkable.

  • Connected

    Works with the systems and data you already have, and updates when they do.

  • Tested with the people who use it

    Early prototypes go in front of real users, so the tool works for them before it’s built.

The process

Built through our tailored process

Every project runs the same way. Here’s what happens at each stage, what you get from it, and how long it takes.

  1. Two of the team talking across the meeting table

    Discovery

    We learn how your organisation works, what the site has to do, and who it is for.

  2. The team around the meeting table, with wireframes on the screen

    Wireframes

    The page structure and the block library agreed on paper before any visual design.

  3. One of the team working at her laptop

    Design

    Modular design your team can build pages from, agreed before anything is built.

  4. Two of the team at their desks

    Build

    Built to the design, to the detail, fast and accessible, in an editor your team can run.

  5. Two of the team following a presentation

    Launch

    Tested against a checklist, launched on the agreed date, handed over with training.

Our tools include

A tool is only useful if people keep using it. Every tool we build is made to travel, stay current and keep reaching people long after launch, without needing a developer.

Embed anywhere

One line of code puts the tool on your site, a partner’s site or a report, and it keeps working.

Shareable results

Every view has its own link, so people can share exactly what they found.

Update the data yourself

Upload new figures or edit them in the CMS, and the tool updates without a developer.

Oh Bugger

Bug reporting on the page: click what’s wrong, mark up the screenshot, and the report reaches us with the browser and page filled in.

How we work

Fix or improve what you already have

A short, fixed-price block of work on your existing site or tool: fix what’s broken, speed it up, or add the feature you’ve been missing. Quick to start, done in days or weeks.

Something broken and not sure why?

Book a free hour

Build something new, from first sketch to launch

A fixed-price project for a new website or digital tool. We agree the scope, the price and the launch date before we start, and train your team to run it.

Got a brief, or the start of one?

Send us your brief

Keep improving after launch

A flexible retainer for support, hosting and new features. Same-day responses, hours you use as you need them, and a team that already knows your site.

Want to talk it through first?

Book a call

“Working with Smithfield on the V&A Americas Foundation website was a pleasure, and they made a hugely daunting task simple and straightforward.”

Michael Linington,
Head of Philanthropy,
V&A Americas Foundation.

“Smithfield went above and beyond to build a user friendly, smart, innovative and informative tool, which has received rave reviews from around the world.”

Brent Loken,
Global Food Lead Scientist,
WWF.

“Our ongoing collaboration has been instrumental in shaping user experience on both our website and app.”

Nick Kostelnik,
CTO,
Education Intelligence.
  • 4+ years average partnership length
  • 90% of partners come back for more work
  • 24 hour typical response time
  • 150+ projects delivered

Common questions

Good to know before we start.

Who do you usually work with?

Charities, research organisations, education teams and cultural institutions, from small teams to international organisations like WWF and the V&A. We also build for brand agencies, under your name or ours.

Do you design websites or just handle the build?

Both. We design and build most projects start to finish, and we also build from other studios’ designs. Either way, design and development sit in the same small team.

What tech stack do you recommend?

Usually WordPress with a block-based editor, so your team can build pages without a developer. For tools and data-heavy projects we use SvelteKit or Laravel. We recommend what suits the job and your team.

Can you work with our existing tech stack?

Usually, yes. We regularly take on existing WordPress and Laravel sites, and we’ll tell you if a rebuild would cost less than patching.

How long does a website project take?

Most websites take three to five months from kick-off to launch. Fixes and improvements take days or weeks. We agree the launch date before we start.

What happens after the site goes live. Do you offer ongoing support?

Yes. We host on Kinsta, and most clients stay on a support retainer for updates, security, monitoring and new features, with same-day responses in working hours.