Working with Smithfield was a pleasure, and they made a hugely daunting task simple and straightforward. They were approachable, responsive and great communicators throughout. We’re really pleased with the end product and look forward to working with the team on the site maintenance going forward.
Michael Linington
Head of Philanthropy

V&A Americas Foundation

Building awareness of the V&A museums’ unique collections in America

Ornate ceiling with colorful frescoes and intricate gold detailing in a historical building.

Ornate architectural ceiling with vibrant frescoes and intricate gold detailing.

Who they are

V&A Americas Foundation promotes and supports the work of the internationally renowned family of art, design and performance museums, raising vital funds, expanding awareness and increasing visibility of its collections through an engaging programme of events.

Modern architectural design of V&A museum building with geometric facade and surrounding cityscape.

Person admiring a medieval tapestry in an art gallery exhibition under dim lighting.

The brief

They sought our expertise for a revamped website that reconnected the foundation with the evolving V&A identity, clearly conveying their mission and guide individuals on how they could engage with the V&A.

Collage of decorative tapestry, ornate chair, stylish gown, classic art, and scattered paperwork.

Illustrated tapestry, ornate gold cradle, and elegant silver dress on mannequin displayed in a row.

Components

We created a block-based component library following an in-depth discovery phase which support organisational goals, accommodate growth and future campaigns.

Collage of historical artifacts and modern art showcasing 5,000 years of creativity in V&A collections, UK.

Glass roof and brick wall with text about V&AAF and V&A collaboration projects supported by American donors.

Board of trustees list with names and roles in an accordion layout, featuring a chairperson at the top.

Explore events including 'Curating Africa Fashion' at V&A, May 16, 2023, with member events in New York, London, and online.

Collage of V&A museums: South Kensington, Dundee, Wedgwood, Young V&A, and V&A East.

Exhibition text about Frank Gehry's Cross Check Chair design for Knoll in the late 1980s.

Museum gallery with statues and text about two-column image design.

Spacious museum gallery with framed art on blue walls and glass display cases featuring historical exhibits.

Art museum gallery with framed pictures on blue walls and display cases on wooden floor.

V&A Foundation website overview showcasing events, collections, and support information for art and design enthusiasts.

V&A Museum website layout showcasing exhibitions, collections, and membership options for art and design enthusiasts.

The outcome

The new website realigns the foundation with the evolving brand identity and provides a platform to help strengthen the international presence of the V&A.