About us

We’re a small but mighty collective of designers, developers and creative thinkers passionate about making a positive impact.

Our story

In 2012, co-founders Mike and Adam worked together, opposite London’s historic Smithfield Market. Supporting a newsroom of 50+ editors across multiple titles, shipping daily under relentless deadlines.

Learning two things that still guide us as a team today: collaboration beats heroics, and a solid CMS is everything.

7 team members
160+ projects delivered
5 years in business
1 office dog
Working from 4 countries
48 partners
Support 8 timezones

Our values

Progressive collaboration

We work openly and inclusively throughout each stage of a project to best understand, define and cultivate solutions that best communicate your brand. Since no two brands are identical, we offer a flexible service to all of our clients and can tailor deliverables to suit your needs.

Guided by insight

Informed decision making helps guide us in achieving the right objectives, central to a projects success and is something we’re consistently applying. We thrive on information and encourage open and honest communication as a tool for growth.

Cultivated with care

We’re passionate about cultivating carefully considered solutions that deliver the best possible experience for end users and are easily adaptable for future developments.

Less is more

As natural problem solvers, we enjoy finding elegant solutions to complex processes. We value the clarity simplicity brings and aim to communicate the heart of your brand in the simplest, most effective way without unnecessary noise.

Pursuit of balance

Being a small, agile team allows us to make quick decisions, easily adjust to circumstances and maintain a healthy working culture. We believe striking the right balance is beneficial to everything we do from discovery, campaigns, website performance, user journeys, design structure or life in general.

Good work with good people

Using our skills to help push your vision further to create a meaningful change is what we find most exciting. We care about working with people that want to make a positive social impact on a variety of levels.

Our team

Meet some of the faces
behind Smithfield

Adam Hunt

Creative Director

Adam leverages his extensive experience in design, front-end development, and product management to deliver solutions that align with business goals while ensuring exceptional user experiences for public and private sector clients.

Mike Sheppard

Technical Director

Mike is an old hat in web industry terms – he’s worked across the stack on a broad variety of web apps, data viz and high-traffic WordPress sites. He’s passionate about digital experiences that are accessible, intuitive and performant.

Sarah Wellings

Studio Manager

Sarah excels at guiding projects from collaborative planning to delivery, ensuring smooth execution, on-time completion, and clear communication with partners throughout.

Chloe Kilgariff

Multidisciplinary Designer

A highly versatile designer skilled in blending research-driven insights with creativity to craft authentic, audience-focused solutions.

Afiur Fahim

Developer

Fahim is an enthusiastic full-stack developer with a key role in shaping our technical direction, having worked alongside Adam and Mike long before Smithfield was established.

Mosaad

Developer

Mosaad is a full-stack developer with 7+ years of experience creating custom WordPress solutions, focusing on detail, accessibility, and contributing to open-source projects.

Garry Reeve

Developer

An interactivity specialist with over a decade of experience, crafting subtle, delightful animations and excelling on the frontend across various industries.

Collaborators

In addition to our core team, we collaborate with a select group of highly skilled freelancers who specialise in their respective fields where required, and they play a vital role as part of the project team, akin to any full-time team member.

“Working with Smithfield was a pleasure, and they made a hugely daunting task simple and straightforward.”
Michael Linington,
Head of Philanthropy, V&A Americas Foundation.

Principles in practice

We’re committed to people, planet, and purpose-driven initiatives.

Our commitments are simple: reduce impact, pay people fairly, and choose work that aligns with our values. By backing our internal culture with a responsible practice we ensure our standards start at home and can continue to evolve with our people.

We come together from far and wide to work as an extension of your team.

Our remote first approach enriches our collective creativity through our teams diverse background and perspectives. We take pride in our abilities to deliver impactful projects through seamless collaboration.

Person working at a desk with dual monitors, laptop, keyboard, and mouse in a modern office setup.

Modern room with framed colorful art, two potted plants, and white shelving, creating a vibrant, minimalist vibe.

Corkboard with colorful posters, books, and decor items on a white shelf for a creative office space.

Books on design with a plant on a white desk.

Get in touch

Looking for a beautiful website that’s easy to update?

If you’ve got a project in mind, we’d love to hear about it.

Let’s talk