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Smithfield Studio
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Smithfield Studio

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Our Approach

Guided by our
collaborative process

01 Exploration
02 Design
03 Build
04 Launch
05 Support

Phase 1

Exploration

Getting to know your team, audience, and landscape is where it all begins. Through workshops, research, and audits, we uncover insights that shape strategy, ensuring every decision is rooted in real understanding and sets the foundation for success.

Workshops Audience research Competitor analysis Key user-flows Rollout strategy Functionality requirements Key metrics

Phase 2

Design

Translating the insight from exploration into purposeful design. From structure planning to user testing, each element is refined through collaboration, resulting in a flexible system that’s meticulous, usable, and built to scale.

Site map Wireframes UI design Prototype Motion User testing Design system

Phase 3

Build

Bringing the design to life with clean, scalable code that’s optimised for speed, accessibility, and long-term stability. Every detail is tested, tracked, and tuned to deliver a secure, high-performing site that works beautifully for everyone.

Setup Hosting Block development Integrations Peer-review Testing Optimisation SEO Tracking

Phase 4

Launch

Guiding your site live with care and precision. With structured reviews, thorough testing, and a clear go-live plan, everything runs smoothly. Two weeks of post-launch support keep things steady while your team settles in.

Asset creation Content migration Beta website Partner review Team CMS training Pre & post-launch checklists

Phase 5

Support

Ongoing or ad hoc, support flexes with your needs. From monthly retainers to one-off updates, you’ll have expert help on hand, with clear pricing and a team that knows your site inside out.

New block designs Plugin upgrades Security checks Site audits Admin support Additional functionality

Why WordPress?

The perfect team-friendly CMS built for your brand.

We deliver polished, dynamic experiences that implement best practices and are built to impress.

Modular block-based structure

We use WordPress’ block-based approach to make content flexible, easy to update, and simple to scale, no developer required.

Bespoke on-brand design

Every site is crafted with your brand in mind. Purposeful, polished, and consistent down to the smallest detail.

Component library

A shared library of blocks keeps everything consistent. Mix, match, and reuse sections as your content evolves.

Easy-to-use visual editor

An intuitive interface gives your team full control to edit pages, swap images, and manage layouts with ease.

WordPress refined

Deep in-house WordPress expertise.

Our WordPress platforms are crafted for long-term success with optimised architecture and seamless performance.

API integrations

Connect with the tools that power your organisation. From CRMs to donation platforms, our WordPress builds play well with others.

WordPress multisite

Multi-language or multi-brand, WordPress’ multisite feature allows each language or brand to have a dedicated site while sharing a unified tech setup and reusable components.

Custom experience tools

Tailored blocks, real-time previews, and intuitive interfaces give editors full control. Keeping updates on-brand, fast, and frustration-free.

Multi-language WordPress

Optimise every region with WordPress tools that help tailor meta tags, URLs, and content for each language, supporting your global reach from a single platform.

Made to evolve

Foundations built for flexibility and growth

Robust, user-centric and scalable websites that are built to last and built for all.

Scales with you

Modular builds with flexible architecture ensure your site can evolve as organisational goals change and grow without reworks or rebuilds.

Optimised for SEO

We structure content so search engines—and people—understand it at a glance. Helping your site to be found with sensible media sizing and descriptive image alt text.

Accessibility first

We are inclusive by design following WCAG guidelines to ensure our sites works for everyone, everywhere.

Performance that lasts

Core web vitals are firmly in mind from day one: lean assets, caching, and image optimisation to keep pages quick on mobile and at scale.

Informed collaboration

All guided by insight

Every decision is backed by research, collaboration, and data, ensuring our work is grounded, focused, and built to deliver lasting impact.

Defining together

We meet your team, listen to your audience, and map the landscape to find your distinct position. The result? Evidence we can act on—clear priorities, sharper messaging, and a plan that de-risks the build.

Audience-centric

By focusing on what each audience needs to gain from your brand or product, we shape a strategy that aligns with their goals—and yours.

Understanding the now

Brand audits, performance reviews, and a deep dive into your analytics reveal strengths, bottlenecks, and opportunities—turning insight into a clear plan for design and development.

Shaping the story

Together, we’ll shape a project plan that supports strong user engagement and ensures the work delivers—creatively, strategically, and technically.

“The WordPress editor implemented by Smithfield works like magic — copying and pasting blocks is seamless, formatting stays intact, and the organised structure makes separating content effortless. We love it!”

Ling Koay,
Chief Brand Officer

Security

Your site is in safe hands

Daily backups and encryption

Automated daily backups and end-to-end encryption to keep your data secure, recoverable, and fully protected.

Bulletproof WordPress setup

Hardened configurations, security best practices, and proactive monitoring ensure your site stays safe and stable.

Cyber essentials

We follow government-backed Cyber Essentials standards across our projects ensuring your site meets key security benchmarks from day one.

Continued Care

Ongoing support, tailored to you.

Flexible retainer options for ongoing partnerships providing continued support to adapt, learn, and evolve.

WordPress FAQ’s

Very easy. We build with custom blocks tailored to your content, so you can edit pages, swap out images, and manage layouts without touching code. Everything is designed to be intuitive—so your team can make updates quickly and confidently, with full control.

WordPress is open-source, flexible, and endlessly customisable—meaning you’re not locked into templates or limited feature sets. It’s powerful enough for complex functionality, yet intuitive enough for day-to-day content management. Plus, with our custom setup, your WordPress build is crafted to fit your exact needs—no bloat, no hidden costs.

A CMS (Content Management System) lets you update your website without needing a developer. It’s the behind-the-scenes tool that powers your content—letting you edit text, upload images, publish blog posts, and more. With a good CMS like WordPress, your team stays in control, keeping your site current and your message consistent.

Yes and that’s one of its biggest strengths. Being open source means WordPress is free to use, constantly improved by a global community, and fully customisable. You’re never locked in, and you own everything—giving you long-term flexibility and control.

WordPress is our speciality, it’s where we deliver the most value. But we’ve also worked with other platforms like Framer, [insert name], [insert name], and [insert name], so we understand what each brings to the table. If we recommend WordPress, it’s because it’s the right tool for the job, offering the flexibility, performance, and long-term scalability that our partners need.

Absolutely. While we’re based in Kent, we work with clients across the UK and internationally. Our processes are built for remote collaboration—from shared dashboards to regular check-ins, so distance is never a barrier to great work.

Get in touch

Looking for a beautiful website that’s easy to update?

If you’ve got a project in mind, we’d love to hear about it.

Let’s talk